This whitening toothpaste enriched with mint and Oxyginberry Complex gently cleans teeth while protecting them against bacteria that cause bad breath and tooth decay.

Bright & White Toothpaste contains hydroxyapatite, a substance used in artificial bones and tooth roots that has repair, whitening, anti-cavity and anti-bacterial properties when included in toothpaste. It also reduces bad breath and fills in crevices for teeth to look naturally polished.

Triclosan is a substance included in many household products for its anti-bacterial action. It can be found in hand washes, shower gels, toothpaste, detergent, cosmetics, toys and even clothing.

Bright & White Toothpaste is formulated to be triclosan-free for your safety. Research from the United States shows that triclosan mixed with chlorinated water releases chloroform. When absorbed through the skin, chloroform may cause depression, liver disorder and even cancer. The U.S. Environmental Protection Agency (EPA) has registered triclosan as a pesticide.

Bright & White Toothpaste contains o-cymen-5-ol, a safer anti-bacterial active ingredient that has been approved by the U.S. Food and Drug Administration as a food additive.

Fluoride is commonly added to toothpastes and drinking water as it is thought to be able to help reduce tooth decay. However, there has been controversy surrounding fluoride. Some scientists suggest that fluoride may cause gum damage, slow down the self-repair ability of gums and harm the immune system by inhibiting white blood cells and increasing free radicals in the body. It is also said to be cancer-causing as it may damage DNA.

Research has revealed that fluoride increases cancer risk, and this scientific evidence is leading to the ban of fluoride in tap water in an increasing number of areas. Countries that do not have fluoride in tap water include European countries such as Norway and Finland . Other countries such as Singapore , Malaysia , Australia , Canada and the U.S. carefully regulate fluoride levels in water to ensure safety.

Many newer formulations of toothpaste are fluoride-free. Bright & White Toothpaste is formulated to be fluoride-free for your safety. It contains hydroxyapatite, a safer substance used in artificial bones and tooth roots that has repair, whitening, anti-cavity and anti-bacterial properties when included in toothpaste. It also reduces bad breath and fills in crevices for teeth to look naturally polished.

Will fluoride-free toothpastes cause tooth decay?

No. Tooth decay is caused by bacteria that produce acids when foods containing sugars or starches are eaten. Bright & White Toothpaste contains hydroxyapatite, a safer substance used in artificial bones and tooth roots that has repair, whitening, anti-cavity and anti-bacterial properties when included in toothpaste. It also reduces bad breath and fills in crevices for teeth to look naturally polished.

How do I avoid contact with fluoride?

Use fluoride-free toothpastes such as Bright & White Toothpaste. Avoid fluoridated water by distilling it. You can also avoid beverages such as soft drinks, beer and fruit juices bottled in areas where water contains fluoride.

Why does Bright & White Toothpaste create less foam than other toothpastes?

Rich foam is not needed for toothpaste to function well. In fact, the foaming agent used in most toothpastes is sodium lauryl sulfate (SLS), which has raised safety concerns. Research has found that a concentration of more than 0.01% of SLS leads to cell death; most toothpastes consist of 0.3% to 0.5% SLS.

There is no SLS in Bright & White Toothpaste. Its alternative ingredient, sodium lauroyl sarcosinate , is also a foaming agent. In addition, it is safer and has anti-bacterial effects. Approved by the U.S. Food and Drug Administration, sodium lauroyl sarcosinate can even be used for food.

Use twice daily or after meals.

How should I use Bright & White Toothpaste?

Apply to a toothbrush and brush all areas of teeth. Before rinsing out, swish around in the mouth with water as a mouth freshener.

Soluble micro-particles in Bright & White Toothpaste are enriched with mint and Oxyginberry Complex to gently clean teeth, including hard-to-reach areas.

What causes bad breath?

Bad breath can result from bad dental hygiene. Not brushing teeth can cause food particles to remain in the mouth, aggravating bacterial growth between teeth, around gums and on the tongue, causing bad breath.

How do teeth become stained?

Aging and some foods such as coffee can stain teeth.

I have sensitive teeth. Can I use Bright & White Toothpaste?